Why did you want to increase your presence and activity on social media?
We initially wanted to generate leads from Linked In and Twitter. We now also use Facebook as a method of lead generation and brand awareness.
Why did you decide to use Sarah to help with your social media?
We were recommended from our SEO company and after meeting with Sarah we thought we could work with her.
What has been the reaction from staff and customers to the increased social media activity.
Early days yet for customer reaction but I would say morale has improved as staff can learn more about the company they work.
What benefits (obvious and less obvious) have you and the business got from using Sarah for your social media.
The main benefit for us is more leads whether direct or indirect from social media. A less obvious benefit is that keeping the content fresh makes you think more about your business and how it is portrayed to the outside world.
How do you see social media helping your business in the next 18 month?
For our industry I think we will see more direct leads from social media as we target certain profiles. In addition, Google will take notice of chatter in social media and will then hopefully push us up the organic listings.